Furrowed New Holland Daisy
Annual forb to 30cm tall. Leaves alternating up the stems, flat, 1.5-5cm long, 5-24mm wide, hairy, sticky, margins entire or lobed with 2-3 teeth near the apex, tips blunt. Flowers with many white or mauve to purple 'petals'. Flower heads borne singly or in small groups at the tops of the stems. Poorly known Vic.
PlantNET description with photos and line drawings: http://plantnet.rbgsyd.nsw.gov.au/cgi-bin/NSWfl.pl?page=nswfl&lvl=sp&name=Vittadinia~sulcata
FloraBase photos: http://florabase.dec.wa.gov.au/browse/photo/8273
Photo of flowers, leaves, and seeds. Photographer Don Wood, Carnarvon Station Bush Heritage Reserve via Augathella, Qld